Good marketing lives at the intersection of strategy, storytelling, and data.

I'm Cristina. I'm finishing my MS in Advertising at Boston University, building on a BBA in Marketing from UT San Antonio. My experience spans agency work, internships, in-house higher ed, and nonprofit brand communications, which has shaped how I think about audiences and how messages move across very different rooms.

Most of my work lives in social media: building content calendars, contributing to creative briefs, and producing posts shaped to the platform and the people scrolling past them. I lean on performance data and platform trends to make the next piece better than the last. I care about the small details, the caption rhythm, the cover frame, the first three seconds, that decide whether something gets watched or skipped.

I'm drawn to brands that take creative risks, make people feel something, and earn attention rather than demand it.