Graduate Work · Creative Campaign Project
Crocs
A creative campaign reframing Crocs around the idea that comfort is the foundation of confidence. The accompanying print campaign — "Be Bold. Be Comfortable." — translates that insight into bold, expressive visuals that celebrate showing up as yourself.
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My Contribution
Creative direction & print campaign
On this collaborative project, I led the creative direction and strategy behind the campaign — translating the "comfort as confidence" insight into a visual language that felt bold, expressive, and unmistakably Crocs.
From there, I designed the "Be Bold. Be Comfortable." print series — a set of posters built around raw, unguarded expression and a single saturated jolt of color where the product lives.
